Healthcare Strategy, Financial Clarity, and Growth Planning
Company Background
Anjuna Strategic Advisors helps healthcare providers, private practice owners, and emerging healthcare ventures make better business decisions through clear financial, strategic, and operational insight.
Many healthcare owners are excellent clinicians, but eventually reach a point where the business becomes harder to read. Revenue may be growing while cash remains tight. Staffing decisions become more complex. Payer contracts are difficult to evaluate. Expansion opportunities raise important questions about capital, capacity, and risk.
Anjuna Strategic Advisors helps owners turn those questions into practical strategy.
Our work focuses on the business realities that matter most to healthcare operators: financial modeling, revenue cycle analysis, clinic performance review, valuation, market research, growth planning, and strategic decision support. Whether the question is how to improve cash flow, hire another provider, evaluate a new location, or understand what the business may be worth, we help owners move from uncertainty to informed action.
Founder Dr. Nathan J. Heide, LAc, DAOM, MBA, is a seasoned orthopedic sports acupuncture expert and healthcare advisor with more than 20 years of leadership and healthcare private practice management. His background includes financial modeling, market research, valuation analysis, investor-facing strategy, healthcare advisory work, and M&A experience with Harris Williams in Healthcare & Life Sciences and Aerospace, Defense & Government Services as a Summer Associate. He holds an MBA in Finance and Securities Analysis from the University of Oregon, a Doctorate from the Oregon College of Oriental Medicine, an MS from Pacific College of Health Sciences, and a BA from the University of Michigan. Before entering healthcare, he served as a U.S. Navy Surface Warfare Officer.
Christina M. Wozniak, MBA, CRA, brings together more than 20 years of financial management, business development, university administration, training coordination, and organizational change management experience. Her background includes budgeting, process improvement, research administration, employee training, stakeholder coordination, and business strategy. She holds an MBA from the University of Oregon and is a Prosci-certified change manager. In addition to serving as Business Development Lead for Anjuna Strategic Advisors, Christina works in the City of Eugene Finance Department and previously served as a training coordinator at the University of Oregon, where she developed and facilitated certification-focused professional development programs for university employees.
Eric Hansen, MBA, brings together more than 20 years of strategy, operations, corporate development, and transaction-oriented advisory experience. His background includes financial modeling, market research, buyer outreach, diligence coordination, healthcare M&A, and sell-side transaction experience with Harris Williams as an Associate Investment Banker. He holds an MBA from Duke University's Fuqua School of Business, where he was named a Fuqua Scholar, and maintains active FINRA Series 79, Series 63, and SIE registrations. Earlier in his career, Eric served with the 160th Special Operations Aviation Regiment and helped scale a training program serving more than 16,000 students.
Anjuna Strategic Advisors also supports international healthcare ventures, including the Athar × Anjuna partnership, a U.S.–Saudi initiative focused on developing an integrated rehabilitation and human-performance platform aligned with Saudi Vision 2030. In that role, Dr. Heide advises on investor-facing strategy, unit economics, multi-clinic growth modeling, market entry planning, business structuring, and strategic partnership development.
At its core, Anjuna Strategic Advisors helps healthcare businesses answer two simple but important questions:
What should we do next, and what does the financial and strategic evidence support?
Advisory Focus Areas
Private Practice Strategy — Business planning, growth strategy, provider hiring analysis, service-line development, and operational decision support for healthcare owners.
Financial Modeling & Forecasting — Cash flow modeling, revenue forecasting, budgeting, scenario analysis, provider productivity modeling, and expansion planning.
Revenue Cycle & Clinic Performance — Analysis of payer mix, reimbursement trends, collections, patient volume, scheduling capacity, and revenue cycle efficiency.
Valuation & Transaction Readiness — Support for owners who want to understand what their practice may be worth, what drives enterprise value, and how to prepare for growth, partnership, or eventual transition.
Market Research & Expansion Planning — Competitive analysis, location strategy, market sizing, demand assessment, and feasibility analysis for new clinics, partnerships, or regional growth.
Investor-Facing Strategy — Development of financial narratives, growth frameworks, pitch materials, and unit economic models for healthcare ventures seeking strategic partners or capital.